About Us
Nutrition you can feel good about.
Nestled in rural Nova Scotia, Canada, Humane Gains, a family-owned sports nutrition brand, is rooted in the values of compassion and more ethical sourcing. Founded by sisters Jayme and Brittany MacLellan, the company emerges from a lifelong commitment to improve animal welfare, inspired by a childhood surrounded by rescued animals. Disheartened by the realities of factory farming, they embarked on creating a sports nutrition line that aligns with their ethos: more ethical, humane, and environmentally conscious. Humane Gains not only fuels your fitness journey but also supports animal charities, making every purchase a step towards a more compassionate world.
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Brittany MacLellan, Co-Founder
Brittany holds the office of Secretary Treasurer with Humane Gains, given her expertise and experience in the field of bookkeeping, finance and business operations. Brittany has earned her Diploma in Computerized Business Management, as well as many other certifications in the bookkeeping, accounting and payroll. Further to this, she has completed many accounting focused university courses and credits in her part- time pursuit of a Bachelor of Business Administration. She has great experiences in owning and operating businesses through her first business, Squire Hill Stables, where she owned and operated a full-service horse stable for about nine years. Brittany's involvement in her father's excavation business also started at a young age and she quickly became proficient in the skills required to maintain balanced books and government compliance. Since her full-time proprietorship of Squire Hill Stables in 2009, Brittany credits most of her education and skills in business management and services to the "school of hard knocks". With plenty of real-world learning and experience under her belt, she is well rounded in both the formal and everyday dealings of all aspects in business.
Jayme MacLellan, Co-Founder
As President of Humane Gains, Jayme earned her Baccalaureate degree in Human Kinetics from St Francis Xavier University in 2005 and her Nursing degree from the University of New Brunswick in 2010. She is also a Certified Personal Trainer through the Canadian Society for Exercise Physiology. Jayme has been a gym-goer and fitness enthusiast for 15+ years and has coached many friends and family members through fitness journeys. She is a long-time consumer of various sports nutrition supplements, and due to her previous experience as a Lab Instructor in Human Anatomy and Physiology with St Francis Xavier University, she has a profound interest and understanding of how nutrition supplements physiologically affect and benefit the body. Furthermore, her experience and passion as an educator is obvious as she explains the mechanisms of action and the benefits of each nutrition supplement in clear, layman’s terms - a valuable asset in supporting Humane Gains’ customers along their health and fitness journeys!